Coming Soon
The Canadian
Operator's Playbook
A comprehensive course for building a mobile bar and live events business in Canada. Built by a Canadian operator. For Canadian operators.
Why This Course Exists
Every course on mobile bars is built for the US market. The licensing is different. The seasonality is different. The pricing is different. The sponsorship landscape is different. The communities are different.
This course is built specifically for Canada — with the nuance, the real numbers, and the field-tested frameworks that actually work here.
Module 5 — The Events Expansion — is the module that doesn't exist anywhere else. It teaches you how to use your mobile bar as a launchpad into local event production, which is the single most powerful move a Canadian mobile bar operator can make.
Course Modules
01
The Foundation
Canadian realities, licensing landscape, operator mindset, and why most people fail before they start.
02
Starting Your Mobile Bar
Equipment, setup, pricing strategy, and the operational systems that keep you profitable from day one.
03
Getting Booked
How to land weddings, corporate events, and private bookings — and build a referral engine that runs itself.
04
Operations and Execution
Event day systems, staff management, sustainability practices, and how to deliver consistently at scale.
05
The Events Expansion
Producing your first local event, securing sponsorships, and using your mobile bar as a launchpad. The module that separates this course from everything else.
06
Building the Brand
Social media strategy, content creation, and how to build an audience that becomes a customer base.
07
Scaling and Sustaining
Revenue streams, partnerships, long-term thinking, and how to build a business that doesn't depend on you showing up every day.
Join the Waitlist
Be First. Pay Less.
Waitlist members get early access when doors open and a founding member discount. No commitment required.
- —Early access before public launch
- —Founding member pricing (lower than launch price)
- —Bonus content exclusive to waitlist members
- —Direct access to Joel during the first cohort
No commitment. Unsubscribe anytime.
Your Instructor
Joel Richer
8+ years operating in Canada
Why Operators Trust This
Built by someone who's actually done it
8+
Years Operating
Not theory. Real experience in the Canadian market.
100+
Events Produced
From mobile bar bookings to marquee festivals.
CA
Built for Canada
Every framework, number, and strategy is Canada-specific.